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It's show season again : White Kids

January 25, 2010
|In Trade Shows
|By Florence Rolando
 

                                         

New to the European trade shows calendar and right after Pitti, White Kids took place in Milan. A total of 53 collections were showcased in industrial lofts located in a creative area of the city. 

                            


The show was visually very strong with open stands, attention to details, artistic collaborations, play areas. Vogue bambini brought a good addition to the show, playing around sports.


Our special mention went to the cafe/restaurant, very nicely done and with very good food. We wish all trade shows had such a good quality of food, but for that we probably would have to move all shows to Italy…
                                                     Among the exhibitors were Caramel Baby and child, Pepe, Petit Bateau, Douuod, Anne Valerie Hash, Marimekko, Aeronautica militare, BLav. I Pinco Pallino were presents with an exhibit of their golden line.

We liked the good energy and the scenography a lot; we only regretted the brand selection that we expected a little bit stronger and more innovative. It will be very interesting to follow this new comer and to see hits evolution.

More info on products shown at White Kids will follow.

Caramel London exclude
Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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