Showing for the first time at this edition of Playtime New York, Morley a must-see brand. Still relatively new in Europe, it is becoming a sought after collection. If you like Simple Kids, if you regret Essentiel Girls this line is for you…don’t miss
Photography Emilie Vercruyss
Florence Rolando
Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to our Pirouette Newsletter
For news, updates and insights into the business of kids fashion & lifestyle
You might also like
October 6, 2025
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to learn more about the label’s fascinating rebrand. With a clear vision for future, Majbrit is…
October 5, 2025
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie Kids Partners with Haddad Brands Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its abercrombie kids label to the next level, adding global…
October 1, 2025
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja Akraberg about basics that are not so basic...
September 20, 2025
MOLO – born to ask why not!?
Molo founders Rikke & Mogens Jepson shares their kids fashion insight. Molo will always be one of my favourite brands. Not just because I’ve got to know the team (who are all lovely BTW), nor…
September 15, 2025
Buckhead shoes shares insights from CBME
Interview with Buckhead owner: Erdem Yılmaz In this Pirouette interview, we sit down with the founder of Buckhead Shoes to talk innovation, trade shows, and what it really takes to stand out in…
September 2, 2025
Maison & Objet 2025: Spotlight on the Kids & Play Universe
Maison&Objet Paris - the decoration and lifestyle industry’s most highly publicised event. This week, Maison & Objet returns to Paris Nord Villepinte from September 4-8 & all eyes are on…
August 12, 2025
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in…
August 11, 2025
Interested by different markets? Pirouette explores CBME Turkiye in 5 part series
Looking to try different children's fashion & lifestyle markets? Istanbul - the gateway to Eurasia If you are interested to explore different markets, then this will be of interest! Pirouette…
July 14, 2025
Pirouette runway show at Pitti Bimbo 101 – Mama’s shopping list
Pirouette runway show at Pitti Bimbo 101 A lot of fun whilst also making sure of your 5 a day...