For this edition #23 commencing Saturday the 27th of January at the Parc Floral de Paris Playtime Paris embraces the theme of mutation ‘changeover’. Throughout the three days there will be over 540 brands to discover, including 100 new exhibitors. With this edition’s trends: Agricool, Flow and Renew, Playtime has invited some exciting designers to interpret the themes.
The Playtime team sincerely believe that fashion has a role to play in outlining the world of tomorrow. As such Playtime have supported a number of socially conscious and creative exhibitions taking place over the three days – by Marie Claire Enfant, Doolittle, Pirouette and Frederique Daubal for Kid’s Wear Magazine. We for one can’t wait for the 23rd edition of Playtime Paris to discover all the new collections, new exhibitors and lap up Playtime’s unique creative environment. So let’s share a little more of what to look out for…
‘A girl in this world’

Around the world girls face different challenges over being born female. Their right to be here, to learn, make their own decisions, forge their own future, to simply own their own land or pursue their dreams should not be questioned, but yet remains a work in progress…We want to thank Playtime for collaborating with Pirouette for our Screen capture exhibition ‘A girl in this world’.
Pirouette asks the question “What does it mean to be a girl in this world? ” to 10 international female photographers working in the kid’s fashion industry. Each photographer is asked to respond to the question with an image of their making and an accompanying text. The aim of the exhibition is to celebrate and promote International female photographers working in the kid’s fashion sector whilst allowing them to explore the theme of what it means to be a girl today.
We want to thank Playtime for collaborating with the Pirouette Screen capture exhibition ‘a girl in this world’ and thank our wonderful group of female photographers for taking part!
Photographers participating:
● Michelle Marshall
@iamichellemarshall
● Manuela Franjou
@mes_enfants_sauvages
● Zoe Adlersberg @zoes_photo
● Amanda Pratt
@amandapratt
● Julia Bostock
@juliabostock
● Abi Campbell @abicampbellphotgraphy
● Joanna Paterson @jojessicapaterson
● Priscilla Gragg
@prigragg
● Theresa Balderas @theresabalderas
● Molly Magnuson @mollymagnuson
Location: North Resting Area
Feature image by Julia Bostock
#pirouettelife #pirouetteblog #Iloveplaytime #playtimeparis
Online here from Monday 29 January
More than a trade show, Playtime Paris supports social conscious & creative exhibitions
Marie Claire Enfants: Organic cotton, Beautiful Cotton
Location: South Resting Area
*
Doolittle: Agricool seen by Dootlittle
Location: Entree Nord
*
Frederique Daubal for Kid’s Wear Magazine
Location: Press Kiosk
Trend Spaces/Invited artists
Agricool
The trend of Agricool will be interpreted by Sophie larger & Stéphanie Buttier. You can check out their work here www.sophielarger.com / www.stephaniebuttier.com
Flow
The trend of Flow will be interpreted by Laure Devenelle. Check out Laure’s work here www.lauredevenelle.com
Renew
The trend of Renew will be interpreted by Mélanie Clénet. Check out her work here www.melanieclenet.com
All located: Children’s Trend Space
Labels we are looking forward to see amongst others…
Tuchinda, Velveteen, Miss L Ray, Repose AMS, Mabli, Anchovy, Lulu & Nat, Banwood, Lulaland, Lali (showing here for the first time) and much more……..
Playtime Paris
www.iloveplaytime.com/paris
Parc Floral de Parisl’espace Evénements
Saturday, January 27 9.30am -6.30pm
Sunday, January 28 9.30am – 6.30pm
Monday, January 29 9.30am – 5pm
Katie Kendrick
Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.
With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.
She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.
Subscribe to Pirouette's monthly Newsletter.
You might also like
September 15, 2025
Buckhead shoes shares insights from CBME
Interview with Buckhead owner: Erdem Yılmaz In this Pirouette interview, we sit down with the founder of Buckhead Shoes to talk innovation, trade shows, and what it really takes to stand out in…
September 7, 2025
Little Gatherer store for Sale
Beloved Kiwi Children's Boutique Little Gatherer up for Sale Little Gatherer, the much loved New Zealand children's boutique known for it's beautifully curated products for babies, children &…
September 4, 2025
The Legendary Giorgio Armani dies
Italian fashion designer Giorgio Armani has died at the age of 91 on Thursday 4 September, 2025. With infinite sorrow, the Armani Group announces the passing of its creator, founder, and tireless…
September 3, 2025
Playfully growing with KIDSCOM
Founder & director Lili Bettens shares her ‘next generation’ approach to PR for the universe of kids & family.Lili’s Barcelona-based Kidscom agency reflects her warm, intuitive style –…
September 2, 2025
Maison & Objet 2025: Spotlight on the Kids & Play Universe
Maison&Objet Paris - the decoration and lifestyle industry’s most highly publicised event. This week, Maison & Objet returns to Paris Nord Villepinte from September 4-8 & all eyes are on…
August 12, 2025
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in…
August 11, 2025
Interested by different markets? Pirouette explores CBME Turkiye in 5 part series
Looking to try different children's fashion & lifestyle markets? Istanbul - the gateway to Eurasia If you are interested to explore different markets, then this will be of interest! Pirouette…
July 14, 2025
Pirouette runway show at Pitti Bimbo 101 – Mama’s shopping list
Pirouette runway show at Pitti Bimbo 101 A lot of fun whilst also making sure of your 5 a day...
July 7, 2025
‘A Zoo In My Wall’ headpieces at the Pirouette ‘Mama’s shopping list runway show
Who made the super cute headpieces from our runway show at Pitti Bimbo 101 : A Zoo in my Wall Marcia Barbosa studied graphic design at college & really loves to create with her hands. She…