This second edition of Playtime New York featured about  60 children’s brands and some maternity wear. A fair amount of excellent US brands : Dagmar Daley, Atsuyo et Akiko, Jess Brown, Kicokids, Lucky Fish, Lucky Wang, Makie, Nico Nico, Winter Water Factory, Wovenplay, as well as cool Europeans ones : Bakker made with love, Bensimon, Bobo Choses, Caramel Baby & Child, Ketiketa, Lale, Le vestaiaire de Jeanne. Among the newcomers with (on my opinion) good potential for growth, were A for Apple (Hong Kong), Esp no.1 (NY), Goatmilk (NY), Kutie Protocol (Australia, the owners are Columbian), Lamantine (France, the owner is Italian), Pale Cloud (Sweden) . I was pleased to see products from Namhee, a brand that I had seen online (and written about), but never actually seen in real life. And I thought it was great for shoe designer Nathalie Verlinden to have her collection presented on the Kicokid booth. Nathalie’s shoes are beautiful, very well made, quite unique.


Screen shot 2011 03 11 at 12 37 36 PM

Screen shot 2011 03 11 at 12 37 11 PM


A for Apple – www.aforapple.net

The brand is doing a collaboration with cult store Opening Ceremony in New York


Ss2011 002


Esp no.1 – www.espno1.com

Simple pieces + gorgeous fabrics (very heavy cotton, from Japan)


5 copy


Goat Milk  – goatmilknyc.com

To see the article published on Pirouette last October click here


Kurt courtney inside stamp detail



Kutie Protocol – www.kutieprotocol.com

A cool new denim, very creative, made in Columbia in a sustainable way, by small factories



Screen shot 2011 03 11 at 1 22 47 PM


Lamantine – www.lamantineparis.com

Very chic, very elegant made between France and Italy. The line is sold at Le Bon Marche, and Yoya New York, two great windows!


Pale Cloud Campaign Image


Pale Cloud – www.pale-cloud.com

Very creative ; innovative fabrics, shapes, details