Introducing ‘True Artist’, the new kidswear brand by Bobo Choses’ Founder Adriana Esperalba

True Artist is a new Spanish brand that offers a wide range of kidswear and accessories exploring the world of emotions, the virtual and the…

Pirouette Picks: 5 unisex kid’s halloween costumes to play in all year round.

Dressing up for Halloween and beyond Looking for a halloween costume for the kids. Why not invest in a costume from an independent brand…

Pirouette picks: Bootstock, NL

Brands you should know: Bootstock January's wholesale tradeshow season was fantastic for discovering relatively young brands. Due to the pandemic…

Mini Rodini x FILA launch – interview with founder Cassandra Rhodin

Today on Pirouette I’m talking with ‘the’ pioneer in sustainable and ethical kidswear, founder of Mini Rodini Cassandra Rhodin. Launched…

The Bright Company to close

It's very sad news to see that The Bright Company have decided to discontinue their label. The Bright Company produced sleepwear that lead the way…

New York Showroom kids fashion AW23 FW23

The Loft Showroom NYC – this weekend!

If you are in New York this weekend make sure to give a visit to The Loft showroom. A great group group of brands have collaborated to host their own…

Pirouette picks 5 kids desks

Pirouette picks: 5 kids’ desks you’ll love

There’s no doubt that if possible it’s well worth your child having their own desk. By having their own desk to learn and play it helps…

Big Stuffed x The Animals Observatory release their first toy collaboration

Big Stuffed x The Animals Observatory The Animals Observatory recently announced its first capsule collection in collaboration with Paris-based toy…

AW22 Collections Launching – The Animals Observatory

The AW22 collections are launching and first up The Animals Observatory 'La cité de la lumière' AW22    is available through their own website &…

It’s Written in the Stars – The New Society FW/AW22 available now

It's Written in the Stars The New Society FW/ AW22 'It's Written in the Stars' was another really strong FW22 collection that caught our attention…

Meet the Oli&Carol x Donna Wilson collection!

3 colourful and distinctive designs by Donna Wilson Oli&Carol & Donna Wilson are two of our favourites! Both sets of designer’s…

FINGER IN THE NOSER DENIM

Top 5 #CoupdeCoeur SS22 looks from Finger in the Nose

We select our top 5 Pirouette Coup de Coeur looks from the uber cool Parisian kid's denim leader Finger in the Nose. It's hard to find good, long…