It’s very sad news to see that The Bright Company have decided to discontinue their label. The Bright Company produced sleepwear that lead the way with their organic cotton & sustainable/ ethical production 10 years ago.
Challenges such as Brexit, the global pandemic and weakened economies have proved in their words ‘one challenge to far’. These are all pressing issues, not to mention the war in Europe that are causing huge problems for brands using high quality fabrics and ethically run factories. Inflation is causing al sorts of pain for small to mid size labels.
I’m sure the experience, and knowledge gathered by the founders will not be lost, and will in due course put to good use in other ventures.
They are running a closing down sale online with as they say crazy reductions so make sure to bag yourself a pair of the best quality & coolest The Bright Company PJ’s – sale runs until the 31 March.
https://www.thebrightcompany.uk/
Our Pirouette 2017 interview with founder & designer Alienor Falconer Read here
Katie Kendrick
Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.
With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.
She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.
Subscribe to Pirouette's monthly Newsletter.
You might also like
August 27, 2024
What do you really need when planning the arrival of your first baby?
Izabela Minkiewicz founder of Blue Almonds Situated in London between South Kensington, Chelsea & Knightsbridge Blue Almonds is a beautifully curated boutique stocked with everything parents…
August 23, 2024
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood…
July 24, 2024
Playtime with Chantal Danguillaume
Interview with Playtime Show Director Chantal DanguillaumeShow Director Chantal Danguillaume explains what excites her about the trade season, how Playtime has evolved over the years and how the…
July 22, 2024
ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…
July 19, 2024
Children’s show – New York
Children’s show runs from the 29-30 July, describing themselves as ‘the elevated International baby and children fashion industry expo in New York city.’ Interview with show…
July 9, 2024
Smallable future remains undecided
Following Smallable being placed into receivership back in May of this year they continue to look for investment. It seems the judicial administrators have received 3 known offers to date before the…
July 4, 2024
TikTok… time is running out
Why do we shy away from TikTok As an industry are we missing the boat by ignoring the untapped potential of the TikTok parent/child consumer audience. Surely it’s where the future customer base will…
June 29, 2024
directory* picks at Playtime Paris SS25
Our directory* picks from the Playtime Paris show SS25 collections.
June 29, 2024
6 things for ‘good fortune’ in the Chinese market.
A look at the Chinese market with Ivo Au Yeung 6 is symbolic of good fortune in China and is considered a great number for business. So we asked Ivo Au Yeung from RollingKids & C.O.T.E.…