Alec is a curious, fun and kind little boy. He loves hanging out with his brother and friends. Alec is as content playing competitive sports with his older brother or make believe (ice cream parlor) with his younger brother or drawing by himself. He is a little mischievous at times keeping his parents on their toes. ?His mom, Holly Brown, is the co-founder of tada! shop.


What do you want to be when you grow up A professional hockey player

What is your favorite famous person Luke Skywalker from Star Wars

What makes you happy Having fun and playing with my friends

What makes you sad When my friends leave

Your favorite book The diary of a Wimpy kid

Your favorite films Tom & Jerry

Your favorite animal  a squirrel. It is cool

Your best holidays you ever had Our summer trips to Michigan and the weenie roasts!

A city that you would dream to visit San Francisco (where my godfather lives)

Who chooses your clothes in the morning Mom, but sometimes me

Your favorite color gold. (Really?) I just like gold

Your favorite outfit Sweatpants and a sweatshirt

What is the piece your like the most from your wardrobe My sweatpants.

What is the next item you would like to get A cool t-shirt that says or having a picture of “building legos”


Your favorite children’s brands For clothing, Bella Bliss and Crewcuts. For toys, Go Kids.  And Wovenplay just because (if I only had girls)

Your favorite children’s stores My favorite stores are ones that inspire me in some way, not necessarily ones where I am buying frequently. ABC Carpet’s kids section for that special gift.  Trico Field for their details and ability to mix and match.  And, Moomah for the family

Do you buy a lot online for your children If so, what are your favorite e-stores Absolutely do most of my buying online for the kids. Love the niche stores for something special (hence, the launch of tada! shop). Amazon is also at the top of my list

A website that inspires you Many design blogs inspire me and keep me consumed until late night. Gilt for it’s rapid success

What are the criteria you consider when you buy something for child Will they wear it?  Will it last relative to what I am spending?  Do I/he like it?

Last item you added to your child’s wardrobe Splurged on a Robert Redd shirt for my oldest son. Looks great, boys love them and gets handed down to his brothers

Most precious item you bought for your child Monogrammed, smocked bubble for my son’s christening.  (My Southern roots)

Best gift you gave for a child’s B-day This amazing set of German castle wooden blocks with the tower, gate and all

Items that you find hard to find Unique toys that they will play with over and over

Favorite pieces in his wardrobe Peek word tees.  Fun, colorful bathing suits

Where are you going for the summer holidays To Northern Michigan on the lake with my family and cousins.  Just got back from Washington DC which is always a great trip with the kids

Bella Bliss, Crewcuts, Go Kids, Wovenplay, ABC Carpet, Trico Field, Moomah, Robert Redd