Shampoodle is the contraction of shampoo and poodle, which seems so logical; the name imposed itself to Helene Stevenberg & Jakob Wästberg, the founders of the funky Stockholm based children’s brand, as a reminder that they once had the idea of creating a pet beauty salon in Las Vegas. Unforgettable! Helene and Jakob pause with their children Caspar & Tim, and they answer the Pirouette questions, for our great pleasure.

Caspar & Tim

What do you want to be when you grow up Superhero (Caspar) Take care of animals (Tim)

What is your favorite famous person Ben Ten (Caspar) Buzz from Toy Story (Tim)

What makes you laugh When I get tickled (Caspar) Barbapappa (Tim)

What makes you sad Not having sushi for dinner (Caspar)

Your favorite book Winnie The Pooh, A A Milne (Caspar) Sailor & Pekka, Jockum Nordström (Tim)

Your favorite films The Lion King (Caspar) Wall-e (Tim)

Your favorite animal Tiger (Caspar) Bambi (Tim)

The best holidays you ever had Toscana, Italy (Caspar) The same (Tim)

A place that you would dream to visit Gröna Lund (amusment park), Stockholm (Caspar) Aquarium, Stockholm (Tim)

Your favorite color Purple (Caspar) Pink (Tim)

Your favorite outfit A red Egypt soccer team World Championship sweater and snakeskin pants (Caspar) A pink heart tee and striped tights (Tim)

What is the piece you like the most from your wardrobe The red Egypt soccer sweater (Caspar) Tee with a the pink heart (Tim)

The next item you would like to get Robot Ape (Caspar) Lemur (Tim)

Helene & Jakob

Your favorite children’s brands Actually we do not have any favorite brands, most often our sons ends up with a commercial printed tees from bazaars and something from our own brand. But brands that we think got something going is Album de Famiglia, Weekday

Your favorite children’s stores

Do you buy a lot online for your children; if so, what are your favorite e-stores? Lately I´ve been cruising a lot at They make really cool stuff over there!

A website that inspires you Got to be – amazing work with amazing homes and people. So inspiring!

The criteria you consider when you buy something for your children Got to be comfortable and easy worn. If they are not with us, we always think of what they would like to wear. Always have an extra look on fibre composition, quality and price. If it is organic it is a plus.

Last item you added to your child’s wardrobe Warm Sorel boots. The snow came early and hard this year!

Most precious item you bought for your child Traditional folklore wedding kaftans from India. Bright colors, lots of gold and a embroidery heaven! The boys looks like small maharadjas in them!

Best gift you gave for a child’s B-day Tim had his 3rd birthday a week ago and his expression opening the gift containing five Schleich animals was priceless! He is a bit of a Noah character.

Items that are hard to find Good and unique shoes is a bit of a hassle….

Favorite pieces in the boy’s wardrobe Caspar: Gingerbread man costume. Tim: A pink tee/dress with feathers from Zara.

The book on your bedside table Was some time ago I had the chance to read, but last book was One Day by David Nicholls (Helene). ‘Ndrangheta, Tomas Lappalainen (Jakob).

Where do you like to go for the summer holidays Number one will always be Soller, Mallorca. That island got it all!