Pop pop pop...pop-up!

It’s been a decade since the first Pop-up Stores opened in Paris, London and Berlin. The clever concept has spread all over the world and flourished over the years, giving brands the occasion to meet new customers without huge investments and giving customers a chance to shop in a more interactive and fun way.

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If you are in New York this month, visit the “Goat Milk Kidware Organic Pop-up Store“ (photo above), 524 Hudson Street (open till December 4, 10am-7pm).

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If you are in Berlin, visit PlayLOVEPop, “the first traveling Pop-up boutique” featuring Atsuyo et Akiko, Esp no.1, Kicokids, Wovenplay, an exhibit by Anna Palma and much more. Until December 23, Rykestrasse 50, Prenzlauer Berg – Berlin.

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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