Kid's fashion, lifestyle & cultural nourishment...
Interview Escada
Katie interviews Escada global creative director, Ioana de Vilmorin about her role at Escada and the recently launched Escada girls collection.
Brands & Products,Business,InterviewsMarketing
October 6, 2025
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
With a 140 year heritage - Bundgaard is exploring its archives to reimagine some of their classic…
October 6, 2025
Katie’s Monday Mini Memo #006
Why Collaborations Drive Growth in Kids’ Fashion, the Swiftie storm approaching and more...
October 5, 2025
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its Abercrombie…
October 1, 2025
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja…
September 29, 2025
Katie Monday Mini Memo #005
The Pirouette print zine* making big impact. Plus where to place your marketing budget and more...
September 23, 2025
Global Kidswear Market Poised to Reach $366.72 Billion by 2032
The global kids apparel market is booming. According to a recent report by Fortune Business…
Brands & Products,Business,InterviewsMarketing
October 6, 2025
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to…
October 1, 2025
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO…
September 23, 2025
Global Kidswear Market Poised to Reach $366.72 Billion by 2032
Global kidswear market thrives, whilst independent labels must work to find their space The global…
News
Latest news in brief from the kids' fashion, design & lifestyle industry.
Unduetrestella DESIGN WEEK
Kids PR agency Unduetrestella announces their design week 2024 Unduetrestella DESIGN WEEK is…
Bobo Choses opens new flagship store.
New bricks & mortar store for Bobo Choses Bobo Choses has opened a new flagship store, Rambla…
Jean Jullien’s ‘Paper People’ at Le Bon Marche Rive Gauche, Paris
If you're in Paris make sure to pop into Le Bon Marche, Rive Gauche - there you will encounter two…
Pirouette TV Archive
Interviews, kids fashion runway shows, kids collections and a bit of fun. We talk to brands, manufacturers, store owners, buyers and leading experts from the kids fashion industry.
Il Gufo runway show SS20
Welcome to Pitti Bimbo 89
Apartment
FILA x Mini Rodini
Apartment runway show
Pitti Bimbo 90 : Si or No - Childrensalon - Dina
Panel talk
Explore our selection of videos: Interviews, opinion & the latest catwalk shows.
Family & lifestyle
Family stories & cultural nourishment
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Katie Kendrick & Linda McLean of Smudgetikka discuss with guests & between themselves the up & downs of the kids’ fashion industry.
Editor's Picks
A mix of articles past & present of fashion, family, wellbeing & culture.
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Interview Escada
Katie interviews Escada global creative director, Ioana de Vilmorin about her role at Escada and the recently launched Escada girls collection.
Into the archives
Over 15 years of articles from Pirouette
Dubai and the desert with kids
A few years ago, we did a stop in Dubai, on our way to Sri Lanka. Against our expectations, we loved everything about it. Co-owner of the concept store Comptoir 102 and…
February 18, 2014
Formidable Family Medhurst-Ramswell
Deborah Medhurst and Ric Ramswell, owners of childrenswear brand No Added Sugar, live in Hampshire with their sons Gabriel and Lucien. The family shares a passion for…
December 12, 2013
A Look At… Cristina Hoch
Cristina Hoch A Look At... Cristina Hoch, twenty-something self-taught portrait photographer from Spain.
December 18, 2014
Lyla and Jillian, 5 y old – New York, USA
Lyla and Jillian want to be princess superheroes, because they say, "super heroes are kind, funny, creative and they make people smile and laugh". Mother of the two…
April 30, 2013




















