Launched in the US, label Etiquette has roots in Europe, as well as an office in Amsterdam – where they decided to open their first flagship store this month. The beautiful space that focuses on men’s luxury basics also displays an adorable kids section, featuring baby and kids socks along with Atsuyo et Akiko, Oeuf, Makie, Tamar Mogendorff and other specialty kids products.


Designed by creative director Benjamin Vergnion, the store covers a total area of 180 sqm (2,000 sqf) spread over two floors, and also features a homeware and gifting sections. Assouline, Teixidors, Rani Arabella, Carl Auböck, Hector Saxe, Ex Voto, Bowers & Wilkins, Vilac, Donna Wilson, Twoolies, Scholastic and Penguin books.

Dad and kids in hands visiting Amasterdam? Don’t miss Etiquette at Willemsparkweg 166 (corner of Cornelis Schuytstraat).

The Amsterdam flagship is a prototype store for the future roll-out of New York and Tokyo locations opening in 2015 and 2016 respectively.