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The Williamsburg sweet william store just changed address. You will now find them at 324 Wythe Avenue (between South 1st and Grand – Brooklyn), in a larger space. 

sweet william is a children’s clothing store located in williamsburg brooklyn and downtown manhattan. They carry a carefully selected collection of independent designers. Clothes are the highest quality, and made by environmentally and ethically responsible manufacturers. All products are made from predominantly organic materials.

Brand selection : aarrekid – ace & jig – anais and iatsuyo et akiko – baby bazaar – bobo chosesboy+girl – chickpea – coral and tusk – craftspring – dagmar daleyesp no.1 fanny belette – fournier – goatmilk h-luv – handmade kenyan bears – holztiger – isabel et toi – jed & marne – jess brown – ketiketa – kidscase – le train fantôme – littl by lilit – little creative factorylittle lief – manimal – milibe – miller – mini mcghee – namhee – nico nico – noé & zoë – ode – popupshop – shampoodle smiling planet – soor ploom – talc – tane – tusswinter water factorywovenplay – yume  (In bold = brands with posts on Pirouette).

Manhattan store : 85 kenmare street new york, ny 10012 – 212 343 7301

Brooklyn store : 324 wythe ave, brooklyn ny 11249 – 718 218 6946

Store hours
11-7 monday through friday
12-7 saturday and sunday


Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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