Have Yourself a Merry Little Christmas with Sweet William
Recently we got in touch with children's clothing store owner Bronagh Staley to find out her favourite picks for Christmas, and to ask the very…
New arrivals, Atsuyo et Akiko
Check out the new tee-shirts, cushions, skirts, tutu from Atsuyo et Akiko. Fresh and super cute as usual, for age 3 months to 10years. They will hit…
Sweet William Brooklyn Sample Sale
Fans of Bobo Choses, Nico Nico, Boy + Girl, Popupshop, it's time to rush to Williamsburg for the great Sweet William sample sale!
Misha and Puff, For Knit Lovers
Misha and Puff creates knits handmade by a group of knitters in Lima, Peru. The brand works with the best natural fibers only and their merino is…
Fort William, beautiful simple loungewear for kids
US famous retailer Sweet William just released their first-ever original line — it's called Fort William and it's beautiful, simple loungewear for…
Yume & Bacabuche = Crush of the day
I fall in love with this bunny, handmade in Brooklyn by Yume Creations. Beautifully crafted with its Liberty bloomers, pompom neck tie, movable arms…
Organic babies by Winter Water Factory
Be bold and make a statement in Winter Water Factory! Their crisp organic cotton is printed with imaginative graphics. Happy, colourful, the whole…
Sweet William : hello California!
Our favourite US children's retailer is growing : after Brooklyn, Manhattan and an e-store, they have just expanded to Los Angeles. Located Silver…
So Colorful Sweet William!
If you like knits + vibrant colors, Sweet William is your perfect destination today : they have just received a wonderful assortment for babies and…
Parson School panel “Making it in Children’s Wear”
This is an instructive Parson School of Design panel, animated by childrenswear consultant Caletha Crawford. Listen to the owner of Sweet William,…
Iris, 6 years old – London, UK
With a child like Iris at home, we feel we don't need to go to the theatre or to the circus anymore. She's a real entertainer and a comic, and we…