Sweet William Brooklyn Archives

October 1, 2013

Have you heard of Treehouse?

Founder of Sweet William, Bronagh Staley always spots the new and most interesting childrenswear brands on the market. This season, she selected TREEHOUSE, the baby collection of Belgium designer Anja Schwerbrock.

June 18, 2013

Fanny Belette’s delicious baby knits

The collection of Fanny Belette was a good surprise at the last Playtime New York. The refined and comfortable baby clothing inspired by traditional designs and produced in Peru just reached the shelves of Sweet William.

August 27, 2011

A sweet (William) interview

. . . . I am a big fan of Bronagh Staley (owner…

August 5, 2011

Discovering and loving Brooklyn

Coming from Manhattan, Brooklyn feels like an oasis of creativity and calm. When I moved to New York in 2004, taxis were reluctant to go take people to Brooklyn. Now it has become a must-visit destination with lots of great restaurants and cool hotels. Since we left New York in…

February 16, 2011