Have you heard of Treehouse?

Founder of Sweet William, Bronagh Staley always spots the new and most interesting childrenswear brands on the market. This season, she selected TREEHOUSE, the baby collection of Belgium designer Anja Schwerbrock.

Fanny Belette’s delicious baby knits

The collection of Fanny Belette was a good surprise at the last Playtime New York. The refined and comfortable baby clothing inspired by traditional designs and produced in Peru just reached the shelves of Sweet William.

A sweet (William) interview

. . . . I am a big fan of Bronagh Staley (owner…

Discovering and loving Brooklyn

Coming from Manhattan, Brooklyn feels like an oasis of creativity and calm. When I moved to New York in 2004,  taxis were reluctant to go take people to Brooklyn. Now it has become a must-visit destination with lots of great restaurants and cool hotels. Since we left New York in…

The magic rainbow by Paul&Paula

This is a very lucky day as Peggy from Paul&Paula sent us this wonderful RAINBOW product selection. Thanks a lot Peggy!  

Interview of Julia Samersova Adler – Planet Awesome Kids

Photo 3108.jpg   On December 1st, WGSN's…

Seedling : meaningful and inspiring gifts for children

seeds.jpg   New Zealand's Seedling creates meaningful and…

Sweet William in Manhattan

Kenmare_2.jpg   It's official now...Sweet William just…

Modern bohemian

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April Showers by Polder

aprils.jpg   Freshly arrived at Sweet William is  French…