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Focus on two great West Coast brands, rooted in the American tradition of outdoor, functional, comfortable clothes. Boy + Girl and ESP n.1’s new collections freshly arrived at Sweet William in Manahttan, Brooklyn and online. 

Boy+Girl

Direct from Venice, California. For fall, “boy” is rooted in functional work wear with industrial details on favorites like fleece chinos and sweatshirts. “Girl” is a California girl in Paris for the first time. She’s exploring volume, wearing mushroom tunics, balloon dresses, and culotte-inspired shorts. Clothes to live, play and grow in.

ESP n1

Esp heads to the great outdoors taking bright color cues from mountain sport, hiking and camping gear and grounding them by layering on quilted indigo and geometric flannel. Tie dye jeans, a stand out from spring are revamped, this time in shadowy prints inspired by the natural wonder and beauty of the Northern Lights.

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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