On the scent of the One to Watch kid’s collections and labels of AW20 / FW20

The Pirouette One to Watch Awards celebrates and highlights the best of creative talent in kid’s fashion and design from Pitti Bimbo, Firenze – Italy to CIFF YOUTH, Copenhagen – Denmark to Playtime, New York – USA.

As with each season Pirouette collaborates with an inspirational designer producing a truly unique award to be presented to the winners of the One to Watch Collection and the One to Watch label.

For this season’s One to Watch Awards AW20 / FW20 – the ‘power of scent’ forged a collaboration between Pirouette and The Society of Scent to develop Pirouette’s own fragrance designed to stimulate and focus the creative mind. The Award takes the form of an exquisitely printed porcelain cameo eyepiece infused with the Pirouette scent specifically created to aid the search for our ‘Ones to Watch’.

A fragrance to stimulate the creative mind…
Discovery is at the heart of the award – discovering something special, something truly creative, always grounded but new and refreshing with strength for the future. This original fragrance reflects Pirouette’s ideology with fresh citrus grapefruit, deep warm earth-toned mandarin and murmuring undertones of natural honey signifying cross-pollination for future life.

“Discovering the power of fragrance through The Society of Scent – with their specific ethos and wonderful enthusiasm sparked a collaborative story not to be missed. Scent can ignite mood, memory and emotion… developing a perfume to stimulate the creative mind is an adventure.”

Pirouette One to Watch

The photography story was a collaboration between Natasscha Girelli of Hooligans Magazine, Katie Kendrick of Pirouette
with photographer Anders Hald.

One to Watch Awards AW20 / FW20 Show Dates

  • PITTI BIMBO, Florence
    16-18 January
    Fortezza da Basso
  • CIFF YOUTH, Copenhagen
    29-31 January
    Bella Center
  • PLAYTIME, New York
    9-11 February,
    Metropolitan Pav & Altman bldg

2 categories of awards at each of the shows:

  • ONE TO WATCH – Collection
  • ONE TO WATCH – Label

Please note: Specific times for the presentation of the Awards at the shows will be announced nearer the time.

The Society of Scent – https://www.thesocietyofscent.com
For further information read our article The Society of Scent – Scent creation lab


Acknowledgements and credits
Photostory shot on location in Copenhagen

Art Direction & styling
Natasscha Girelli @girellinatasscha
Katie Kendrick @katiestyle

Photographer Anders Hald @photohald
Hair & Makeup Trine Hoyer @trine_hoyer