Sneak Peek…this season we’re on the scent of brilliant new kid’s collections and labels

Fragrance to stimulate the creative mind….

Celebrating and highlighting the best of creative talent in kid’s fashion and design from Firenze, Italy to Copenhagen, Denmark and New York, USA. Each season Pirouette collaborates with a new inspirational designer to produce a truly unique award to be presented to the winners of the One to Watch Collection and the One to Watch label.

For this season’s One to Watch Awards AW20 – the power of scent forged a collaboration between Pirouette and The Society of Scent to develop a Pirouette fragrance designed to stimulate & focus the creative mind. The Scent Award takes the form of an exquisitely printed porcelain cameo eyepiece infused with the Pirouette scent specifically created to aid the search for our ‘Ones to Watch’.

Discovery is at the heart of the award – discovering something special, something truly creative, always grounded but new and refreshing with strength for the future. This original fragrance reflects Pirouette’s ideology with fresh citrus grapefruit, deep warm earth-toned mandarin and murmuring undertones of natural honey signifying cross-pollination for future life.

“Discovering the power of scent through The Society of Scent with their specific ethos and wonderful enthusiasm sparked a collaborative story not to be missed. Scent can ignite mood, memory and emotion… developing a perfume to stimulate the creative mind is an adventure.’’

The accompanying photography story – shot in Copenhagen will be the result of another collaboration this time between Hooligan Magazine & Pirouette… watch out!

Discover more about The Society of Scent. Read the Pirouette Interview

AW20 One to Watch awards