On Thursday the 17th of January the extravaganza that is Pitti Bimbo 88 kicks off the children’s fashion calendar with over 500 collections being exhibited. What’s inside The PITTI BOX? We take a look at what’s on over the three days of the Italian children’s fashion and lifestyle trade show.

This season the theme is THE PITTI BOX realised by lifestyler Sergio Colantuoni. A testament to the show’s characteristics of being a surprise box – containers of ideas and innovations to open and change from season to season projecting the newest fashion and lifestyle.


Image by @akastudio_collective


What’s on?

  • The Children’s Fashion from Spain runway show returns on the Thursday in all it’s vibrancy with Spanish label Stefania’s runway show taking place in the afternoon.
  • Italian children’s fashion leaders, Monnalisa and Il Gufo both showcase their AW19 collection with runway shows on the Thursday evening.
  • The popular multi brand fashion shows, Apartment and KidzFizz will take place on Friday 18th January.
  • KidzFizz: Friday 18th 11 am Sala della Ronda: Alitsa, Carbon Soldier, Infantium Victoria, Ledum, Lorsobruno, Moque, Unlabel Kids
  • Apartment  Friday 18th 2:30pm Sala della Ronda: Le Mu, Pero, Piccola Ludo, Raspberry Plum ltd, Velveteen.
  • This season the Active Lab and The Nest curated by (Little Pop Up) relocate to the entrance of the Archivi. It will interesting to see the new layout and the impact it makes.
  • The Pirouette One to Watch Awards return to search for the best emerging labels in kid’s fashion and design. The presentation takes place on Friday at The Nest 3pm with a glass of fizz. Come along and join in the celebration!


Pirouette One to Watch Awards AW19


  • We will be making sure to check out the EcoEthic section at the show.
  • Barbie turns 60 in 2019, kicking off the celebration at Pitti Bimbo. Press conference on the Thursday 11am.
  • And of course the not to be missed Pucci breakfast at villa Pucci is a fantastic way to start off your Thursday morning…

With so much more taking place during PITTI BIMBO 88 and over 500 collections to see thank goodness the Italian coffee is there to keep everyone going.

If you can’t make it, (or even if you can ;) make sure to tune into the Pirouette Pitti Bimbo 88 Video Diary, here at www.pirouetteblog.com and @pirouetteblog 



Trade Show: Pitti Bimbo #88

Viale Filippo Strozzi 1

The event is open:
17 – 19 January 2019
every day 9.00 am – 6.00 pm
last day 9.00 am – 4.00 pm

Registration times:
every day 8.30 am – 6.00 pm
last day 8.30 am – 2.00 pm

Pre-registration, purchase and collection of Pitti Cards:
16 January 2019
visitors and press: from 12.00 am to 6.00 pm
exhibitors: from 8.00 am to 8.00 pm