"Spirited" by No Added Sugar

No added sugar‘s new campaign was shot by Sandra Freij, a photographer chosen for the underlying darkness present in her pictures. ‘’The Autumn Winter story is a, tongue in cheek, chilling tale entitled Spirited“. Shot in an atmospheric Georgian house in Old Spitalfields, it captures a haunting yet very playful mood within each crafted shot.

The strong images reflect the wit and personality of no added sugar, as well as a bold collection.” Tailored outerwear in pure wools, clever knits in merino and cashmere, soft premium jerseys used with imagination across all styles and the attention-seeking hair bands and tights are the cherry on the cake.’’

I love that spooky hand, the blue stripes, yellow tights – and the frozen expression of the little model! children’s fashion

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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