American children’s designer brands were hardly seen in Europe in the days of a strong dollar. They are finally getting more attention and it is well deserved. Orfeo, a London based online store launched in 2007, is a great window for beautiful US brands such as Wovenplay, mor mor rita, Atsuyo et Akiko, Marilyn Tov, Oeuf, Shirin Kids, Tamar Mogendorf, etc. The web boutique carries high end clothes and gifts for children 0-6, mainly from up-and-coming independent designers with an understated, contemporary, poetic, natural, imaginative style. Photo 1.Wovenplay, 2.Apolline.