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Tada! Shop really brought a new model to the market, with an e-store/magazine merge concept combined with “create and buy your own look”. The result is a lively and interactive platform, a stimulating virtualboutique allowing the precious “shopping experience”, so far missing when buying through screen and mouse. Tada!Shop regularly invites people from the children’s industry to pick up and comment a selection of items. Among the recent guests were Bronagh Staley (Sweet William), Carina Schott (Nonchalant Mom), Beck Marshall (Papier Mache), Ali Wing (Giggle). Today it wasPirouette’s turn to be on the “editor’s Picks” list. Thank you Tada! Shop.