Upper East Side's Pachute

Sharone Komoroff opened Pachute on May 2^nd 2010. It’s a small boutique , about 400 square feet/35 m2, with a beautiful assortment of carefully selected brands : Oeuf, Nico Nico, Lamantine, Egg, Atsuyo et Akiko, Tane’ and Jess Brown. Pachute carries jewelry and women collections as well, like Ivan Grundahl, Pas de Calais and 120% Lino. Before opening Pachute Sharone was a sale representative for different clothing and accessory lines. Pachute in Hebrew means “simple”, which captures the philosophy of the store. Sharone is very sensitive to texture, the way the clothing feel and she only chooses styles with soft high quality fabrics for both women and kids. This has always been a very essential while looking for clothes for herself and especially for her young kids, she wanted them wrapped only in soft, natural fabrics. She loves the energy of a store created by both moms and kids, the kids make it fun, less serious, more real…

Pachute – 1582 First Avenue – New York NY 10028 – tel. (212) 7941260 – pachute.com

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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