September 4, 2018
Trade Show Report: Playtime New York #17
New York was hot and humid but inside this Big Apple edition of Playtime it was lovely and cool. Cool enough in fact for the exhibitors to be wrapped in scarves, yet still smiling. You can't win Playtime ;-) Teasing over, this is a nice show and the perfect size to incubate a…
August 23, 2018
Pirouette One To Watch Winners AW18 Interview: Devon’s Drawer
Sustainability, organic production and quality with the possibility of longevity are why Devon's Drawer were our Pirouette One To Watch Award Winners (Fashion AW18) at Playtime NY back in February this year. Flash forward in the childrenswear calendar and they are ready to…
August 4, 2018
Playtime New York #17 preview
This time it's New York's turn to host Playtime, the show kicks off this Sunday 5th and runs until Tuesday 7th August. Pirouette will be there to cover Playtime NY #17 and look for our final Pirouette One to Watch Award Winners for the SS19 season. 180 brands will be exhibiting…
May 21, 2018
Parent & Child: Rachel, Carly Connors (child model, & actress in the film The Goldfinch) & Jackson (Sports enthusiast)
On my last visit to New York I had the privilege of meeting the lovely Rachel Roberge Connors & her beautiful daughter Carly on a shoot at Molly Magnuson's studio in Brooklyn. Carly is incredibly shy in person, but in front of a camera she transforms into a bright shiny…
April 12, 2018
YOYA, New York City.
Cristina Villegas opened children's fashion and lifestyle store YOYA back in 2002 after the birth of her first child Mila (see parent and child interview from 2011). Fast forward to 2018 and Yoya now has an online outlet. So what is it about this children's fashion gem in the…
March 7, 2018
Show report: Playtime New York #16 AW18 / FW18
It was a dark rainy Sunday in New York for the 16th edition of Playtime New York but it didn't hamper the vibrancy of the show. In fact Playtime registered a new attendance record of 2,114 professional visitors with the majority (45.3%) attending on the first day. As we stated…
January 15, 2018
Sticky Lemon Interview #Pirouette12Watch SS18 winner
Sticky Lemon was founded mid 2016 by Simone, Lotte & Dorien. Whilst working on other design projects their idea for a quirky and bold brand became more and more serious. Eventually their first backpacks became a reality and Sticky Lemon was born. This brand was concieved for…
January 12, 2018
Anchovy Interview: #Pirouette12Watch SS18 winner
Like it's name Anchovy is a unique kids label with a very strong USP attributed to the brand. With an artistry at the foundation and imagery unlike no other this independent kids label is hard to miss during a trade show. Last Summer at Playtime New York the circle dresses from…
December 15, 2017
Pirouette One to Watch Awards Pitti Bimbo, Dot to Dot London & Playtime New York!
This New Year we will be on the lookout once again to discover the most exciting emerging labels in kid’s fashion and design for AW18/19. And, for the first time, we start our search in Italy at Pitti Bimbo with both Florence & myself in attendance for the launch of the…
September 5, 2017
Trade Show Report: Creative Playtime New York SS18
It's no secret that we are big fans of the New York edition of Playtime. Playtime New York 15th edition was fun, friendly and colourful as was the greeting that met visitors at the entrance, with a fruity Haru stuck on design installation created by artist Aurelie Andres.…
August 15, 2017
Pirouette One to Watch Winners ss18: Playtime New York
Pirouette hearts New York! This summers edition was a fantastic and visually creative hub of kid's fashion and design. We were amazed to see a strong presence of Lithuanion and Latvian labels exhibiting at the New York show each with an original and distinct brand identity .…