No Added Sugar

Brand name : no added sugar – Company name : no added sugar Ltd

Website : www.noaddedsugar.com

Date of creation : July 2001

Country of origin : UK – Countries of production : Western & Eastern Europe using high quality fabrics

Name of owners : Deborah Medhurst (Founder & Owner) / Ric Ramswell (Owner)

Number of employees : 15

Number of sales points : Approx. 150 retailers worldwide

3 stores that are loyal to you : Harvey Nichols (London, Leeds, Edinburgh), Igloo (London x 3) Ten Little Monkeys (Manchester)

Where to find the brand online? : www.noaddedsugar.com

Company statement or tag line : Born & Bred in London

What makes the brand stand out? : Modern witty collections with thoughtful attention to detail and a focus on easy wear and care. Made entirely in Europe using high quality fabrics.

A quote from a client or journalist? : “no added sugar brings it’s energy and personality to my store each season; it’s like having your favourite party guest over!”.

How many pieces per collection : approx. 150

Main materials used : 100% cotton jersey and Italian cotton sweat shirting, cotton poplins, fancy

Agents: Vida kids (UK), La Passage Showroom (US), La Petit Philosophe (Japan)

Trade show planning for next season: Pitti Bimbo, Playtime Paris, Playtime New York & Tokyo

Plans for the future : Expansion in overseas markets

Photos Joanna Patterson

First publication May 2012. Revision March 2016

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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