Brand name : OEUF – Company name : Oeuf LLC

Date of creation : 2002 – Website :  www.oeufnyc.com

Country of origin : USA – Countries of production : Latvia, Bolivia, Peru, USA

Name of owners : Sophie Demenge, Michael Ryan

Number of employees : 14

Number of sales points : roughly 400, including  smallable and LFG in France, Mini Jake in the US, Kido store in Australia, Nobodinoz in Spain….and many many more great retailers

Where to find the brand online?  smallable.com and LFG.com

Own e-store ?   www.oeufnyc.com, created 4 years ago

Company statement or tag line : Be Good

What makes the brand unique / stand out? :

A quote from a client or journalist?  Oeuf’s mission statement can be summed up in two words,”be good.” It stems from all the goodness of family and home—exactly what you would want to see in a furniture line made for your baby or child. (Projectnursery.com)

How many pieces per collection : about 100 in baby alpaca knits and 23 in our latest Welcome collection in Pima cotton. We have several collections of furniture.

Main materials used : Wood, baby alpaca, 100% certified organic Pima cotton

Your trade show planning for next season?  Playtime, Maison et Objets, ABC show

Plans for the future :  Lots of exciting projects in the works starting with the launch of our blog in the fall.

Name of the photographer for the images sent : Stephanie Deleau, Isabelle Demenge

Oeuf 1

Oeuf Sweater

Oeuf Sweater 2

Oeuf 2


Florence Rolando

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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