Kids’ fashion brands: What to do with archive stock? Now Used

Now Used is inviting you to work with them! What to do with your archive stock? Maybe there is a helpful new solution for that...Excess stock is a burden. Not only environmentally but financially too. Having previous seasons collections sit in a warehouse or storage facility…

The Nappy Guy

Interview with Guy Fennell - The nappy guy .To be fair it’s been a while since a man changing a nappy merited a headline. However Guy & Abi Fennell are on a mission to democratise eco-friendly baby products for all. Disposing of dirty nappies and wipes are for many the first…

Rumer is sustainable nappies & wipes are the way forward!

Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to educate parents about the hidden toxins and pollutants in baby care, whilst…

A Day in the Life… Margaux Giudicelli, Loumio

A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a sunny future new lable Loumio.

Shrimps x BINIBAMBA

Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with delicate merino wool knits, bonnets, booties and stockings, adorned with velvet and…

Sticky Lemon

Q&A with Sticky Lemon

Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality & attention to detail is conspicuous throughout their products – from the liners in their distinctive bags to the packaging and…

Blue Almond kids boutique

What do you really need when planning the arrival of your first baby?

Izabela Minkiewicz founder of Blue Almonds Situated in London between South Kensington, Chelsea & Knightsbridge Blue Almonds is a beautifully curated boutique stocked with everything parents could want for their new baby. In providing a bespoke service to parents they focus…

Wheat x Pernille Teisbaek collab

Wheat x Pernille Teisbaek collab

Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood Cancer Foundation. All profits will go directly to the foundation, and the aim is…

Another new store opening for The Animals Observatory in South Korea.

A new store opening for The Animals Observatory in South Korea at Daejeon Shinsegae Art & Science:1 Expo -Ro, Yuseong-Gu Daejeon taking the number of store mon-brand stores to 4 in the country.

Find BODI LOVES in the UK – exclusive to The Little Place store

Did you know that you can know find Dubai based sustainable children's swimwear and essentials label BODI LOVES in the UK exclusively through The Little Place.

Playtime with Chantal Danguillaume

Interview with Playtime Show Director Chantal DanguillaumeShow Director Chantal Danguillaume explains what excites her about the trade season, how Playtime has evolved over the years and how the fusion of Playtime and Kid’s hub represents the US market. . Playtime has had a…

ESCADA, for all generations of women

Interview with Ioana de Vilmorin, Escada Global Creative Director  Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is currently run by female trio Eva Iglesias, Susanne Schaefer and Global creative…

TikTok… time is running out

Why do we shy away from TikTok As an industry are we missing the boat by ignoring the untapped potential of the TikTok parent/child consumer audience. Surely it’s where the future customer base will (& already do) interact, click & purchase. Full disclaimer: as I…

directory* zine – Playtime edition SS25

Paris plays host to more than the Olympics The Spring Summer ‘25 kids’ fashion & lifestyle selling season hits France just as the world’s focus goes Olympic in the beautiful city of Paris. A Summer of sport is on the cards and we are ready to join in! Playtime Paris is an…

interview Raffaello Napoleone

INTERVIEW Kidswear time with Raffaello Napoleone

At Pitti Bimbo 98 with Raffaello NapoleoneCEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devotes his time to kids fashion & lifestyle. Italians are passionate about fashion &…

Innovation & determination, the making of DockATot

Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the business is supplanted only by the needs of her family. What did you dream of being when you grew up? Oh, the…

Women in business Pirouette

Women in business

It may be surprising (or not, I haven’t quite worked it out yet) to learn that globally one in three businesses have woman among the principal owners*. There is however a uniquely interesting industry where this figure is much, much higher. Where female owned and run businesses…

Unduetrestella PR agency

PR Agency: Unduetrestella

Unduetrestella, Milan, Italy.Unduetrestella works with design and lifestyle brands related to children and families. In recent years, in Italy, the interest in the space dedicated to kids domestic environments has grown significantly and is increasingly studied. What is it that…

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