.

Brand name : Yellowpelota – www.yellowpelota.com

Date of creation : July 2009

Country of origin and production : Spain

Name of owner/founder : María Varona

Number of employees : 3 people and a big team from our lovely atelier!

Number of sales points : 26 across 8 countries – That includes Thumbeline and Ladida, Tug tug in the US, KidoStore in Australia.

Own e-store : Yes

Own store : No

What makes the brand unique : Yellowpelota is inspired by atemporary designs, turned into an actual and recognizable brand. Understated quality and noble fabrics are at the core of its identity. Each collection maintains a basic and timeless feel.

A quote from a client or journalist : “You have a very unique style”, Lauren Walsh from Kido Store.

Product categories : children’s clothing from 3m to 8y

How many pieces per collection : around 3000

Main materials used : Mostly cotton and wool from Italy

Your trade show planning for next season : Playtime Paris, for FW and SS and Playtime New York for FW.

List of agents/distributors : We’ll have fresh news very soon!

Plans for the future : For next FW we have introduced for the very first time our own printed fabric, this will be a must for the next collections because we have a very good reception from our retailers.

Name of the photographer for the images sent : Rosa Codina


Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

All author posts


Subscribe to our Pirouette Newsletter

For news, updates and insights into the business of kids fashion & lifestyle

You might also like

© 2025 Pirouette media. All Rights Reserved.

Privacy Preference Center