Brand name : Soft Gallery – www.softgallery.dk
Date of creation : October 2007
Country of origin : Denmark
Countries of production : India, Turkey, China,
Name of owners/founders : Tine Holt Moller & Barbara Hvidt
Number of employees : 8
Number of sales points : 400 shops, including Le Bon Marche (Paris), Yoya (New York), Elias and Grace (London), Boucle d’Or (Brussels), lillefiagro.dk, smallable.com, Kalle Børnetøj (Charlottenlund -DK),and many more (see full list here).
The brand is present in : 35 countries
Own e-store : yes, created in January 2013
Own store : no
Company statement or tag line : Poetic Childrens Wear
What makes the brand unique / stand out : Soft Gallery Collaborates with artists from around the world.
A quote from a client or journalist : Art at the eye-level of kids.
Product categories : Baby, junior, Tween, Women, HOME, Soft by Soft Gallery (basic & night wear) & Swim Collection
Number of pieces per collection : 250 pieces
Main materials used : Cotton & Viscose mostly
Trade show planning for next season : Playtime 5-7 July -2014, Ciff Kids Cph 3-6 August 2014, Formex Sweden August 13-16
Agents/distributors : Japan, Uk, US, Holland, Italy, Sweden, Norway, Denmark.
Plans for the future : Korea, Germany, Spain
Name of the photographer for the images sent : Barbara Hvidt
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