From comments I gathered visiting Playtime New York on its last day, the show was rather successful : very busy Saturday, quiet on Sunday (all buyers at ENK, or at the beach?) and busy again Monday morning. In general, exhibitors reported that taking into account the economical climate, their results were above expectations.
Beloved brands included Atsuyo et Akiko, Bobo choses, Caramel baby & child, flora and henri, jess brown, kicokids, Lucky fish, Wowenplay, Shirin nyc, nico nico, A for apple, Pale cloud, Bensimon.
I discovered three new interesting brands : Son + daughters (eyewear company from Canada), Little by Lilit (Germany) and Oxanna by happy green bee (California). Not totally new, but I thought moving in the right direction with beautiful collections were Zolima (Hong Kong) and Little Lief (NY). I’ll write more about these five brands in the coming weeks.
Bobo choses did a wonderful “Thanks for trusting us” wall, listing all the store and media who helped them grow and get visibility. I found it very generous and moving. Bravo!
I hope to be back in March, as New York always has so much to offer…
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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