Over 200 labels will be exhibiting at the Metropolitan Pavilion & Altman Building for the summer edition of Playtime New York commencing this Sunday the 6th of August. The three day show is a bit of a favourite here at Pirouette. It will be lovely to see new collections by old friends and find some great new discoveries. I will be at the show on the look out for the Pirouette One to Watch emerging brands in fashion and design. As I’ve had the pleasure of seeing many brands that have already exhibited in Europe and are also showing in Playtime New York we thought we would share some of our favourites so you can  look out for them this weekend.


European labels at Playtime New York


PLAYTIME New York : Banwood

Stand E06 1st time exhibiting in New York and our #pirouette12watch design winners at Playtime Paris this summer. Lovely, stylish sweet balance bikes. We love them and I think you will too. #pirouette12watch Playtime ss18 feature read here.

Sticky Lemon by Rilla go Rilla

PLAYTIME New York : Sticky Lemon by Rilla go Rilla

Stand C05 Sticky Lemon are as it says on the tin fresh and zesty! Their brand identity is fun and really unique to the brand. The colour block bags come in warm tones and the new sock range for ss18 is super cute. A great accessories addition to any store.

Atelier Choux

PLAYTIME New York : Atelier Chioux

Stand H09 Atelier Choux offers elegant and functional essentials for parents. A luxury collection by a lovely couple working with acclaimed Swedish illustrator Mattias Adolfssonuse to create their beautiful illustrations for each design. A Wonderful gift!  Florence’s Atelier Choux article read here.


PLAYTIME New York : Andorine ss18

Stand K11 Always beautifully made collection by this Portuguese label – sport-luxe cool with a hint of metallic. Look out for the nude sequin bomber!

Anja Schwerbock Treehouse

PLAYTIME New York : Treehouse

Stand J10 This is the second season showing in New York for this Belgium based designer,  as usual it’s  been a successful season in Europe due to the beautifully designed shapes Anja creates, and the wonderful soft materials she uses.

Paade Mode

PLAYTIME New York : Paade Mode ss18

Stand No3 Paade Mode ss18 stripes, flowers and ruffles put them all together and you have a sophisticated eclectic medley. Really cool ss18 collection !


USA labels at Playtime New York


PLAYTIME New York : Tuchinda ss18

Stand Jo3 Tina drew inspiration from the film Vicky Christina Barcelona to create another dreamy gorgeous collection. Really beautiful florals for summer ss18. .Formidable Family Tuchinda article read here.

Misha and Puff

PLAYTIME New York : Misha and Puff

Stand Jo5 Wonderful retro crochet in their collection for ss18. I remember having a dress very much like this when I was little. One to twirl and dream the summer away in, lovely! Misha and Puff Brand Profile read here.

Tia Ciabani

PLAYTIME New York : Tia Cibani

Stand H14 It’s a trip to Brazil for Tia, colourful whilst drawing inspiration from Brazil’s love for football. Sporty accents with toggles and chunky zippers. Fun creative and vibrant! #pirouette12watch winner Fashion Playtime NY Aw17. Tia’s One to Watch interview read here.


PLAYTIME New York : Lulaland

Stand C09 Brilliant use of colour again from Lula, organic fabrics printed with unique in-house prints. Pretty gorgeous #pirouette12watch winner Fashion Playtime Paris AW17. Lula’s Pirouette One to Watch interview read here.

Events at the Show

SUNDAY: Pirouette One to Watch Playtime NY


Back in New York covering Playtime NY for Pirouette. I’m really looking forward to discovering new collections at the show whilst on the look out for two new emerging brands you should keep your eyes on in kids fashion and design.
This season, Spanish designer Maria Salamanca, founder of Frida’s Tierchen, created two gorgeous masks to be offered to the lucky winners. Interview with Maria Salamanca read here.

Discover the results live on Sunday, August 6, at 5.30 p.m.

MONDAY: Introducing the new Playologie

PLAYTIME New York : playologie

Sebastien de Hutten will be showing you around the new Playologie, gathering children, man, woman, maternity, baby gear and home collections. A complete lifestyle B2B e-marketplace with a strong selection of today’s best brands. Whether you know Playologie or think you know it, Sebastien has got a few surprises for you! Read here a post by Florence on the original Playologie. It will be interesting to see what the new Playologie offers both buyers and brands.

Monday, August 7, starting at 8 a.m.
at the Restaurant area


PLAYTIME New York : earnshaws

The Future is Now: Social Goes Live & Virtual’s the New In-Person!
Tech trends are coming fast and furious to brands in the children’s space. Harness the power of “Live” in your social and get a sneak peek into what’s to come. The closest thing to being there with your favorite brands is to watch them live. Our panel of experts will give you tips and tricks to help you optimize your social feed on Instagram and Facebook by using Live right. Tell your brand story, sell more product and help your consumers really get to know (and like) you. We’ll even take it one step further into the burgeoning virtual reality world, where “in-person” experience can be gotten from home and shopping enters a new dimension.

Tuesday, August 8, starting at 8 a.m.
at the Restaurant area

Playtime New York
6-8 August 2107

Metropolitan Pavilion & The Altman
between 6th & 7th Aves
135 W 18th St, New York, NY 10011

Opening hours
Sunday 09.00 AM > 06.00 PM
Monday 09.00 AM > 06.00 PM
Tuesday 09.00 AM > 04.00 PM