Online retailer LFG launches a magazine

“Media companies are going to become retailers and retailers are going to become media companies, it’s inevitable” recently said Net-a-porter founder Nathalie Massenet in an interview with the Financial Times. Forward thinking Marie Soudre-Richard, queen of the online children’s business was very quick to see the trend. This month she launched Little Fashion book, a high quality magazine displaying all the items sold on her e-store, LFG. Part of the adventure are Violaine Belle-Croix, former chief editor of Milk, and Carole Daprey, author of “mobilier Design pour enfants. It is clear that Sudre-Richard has not only a talent for scouting trends, but also for surrounding herself with talented people.

To see the interview of Marie-Sudre-Richard published on Pirouette last December, click here.

Florence Rolando

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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