Taking you to Sweet William, New York

When Sweet William opened in Brooklyn a couple of years ago, it was a great success. The store, created by Bronagh Staley Maguirre, a former editor at Cookie Magazine and designed by her husband Peter, artist, features an attractive mix of US and European brands. A Manhattan version opened a few months ago, ideally located at the intersection of Soho, Nolita and little Italy.

I asked Linnea, the very welcoming store employee, to show me her favorite items of the season.

Linnea has an angelic look that fits really well with the products on display at Sweet William : baby alpaca knits, flowery dresses, stuffed squirrels, feathered necklaces, etc. When not at the store, Linnea shares her free time between yoga, painting and music (her band is called Cliffie Swan). Her favorite restaurant for lunch break are La Esquina and Spring Street naturals, both just a few blocks away from Sweet William. She also recommends adult’s store Creatures of Comfort, 205, Mulberry Street (APC, Repetto, Digawel, Robert Clergerie, etc). Thanks for sharing Linnea!. [I wish store employees would be that cool and generous where I live!].

www.sweetwilliamltd.com

HLuv headbands
Winter Water Factory knight top
Talc wrap-around jumper
Linnea
Talc raincoat
Waldorf rainbow toy by Grimm’s Spiel and Holz Design
Nico Nico crazy dot top, HLuv necklace

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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