10 IS

Name of the brand : 10 IS (Pronounce Tennis)

Date of creation of the brand : 2011

Country of origin : France

Number of employees : 10

Number of sales points : about 150, including Les Petits Chapelets, New York – Aimé, Notting Hill, London – The Family Market, Paris

Where to find the brand online : Smallable, PetitHood, My Little Square

Own e-store : No

Tag line : Classic Tennis

What makes the brand stand out : This is a contemporary urban label, which makes each piece from noble and hard-wearing materials in designs that encourage the optimal comfort. Models are authentic, functional. A new way to feel good and stylish.

A quote from a client or journalist : « Definitely THE new sneaker brand for kids » Elle Magazine

How many pieces per collection : 10

Main materials used : Premium leathers for winter

Your trade show planning for next season : Playtime Paris – Playtime NYC

Plans for the future : Some wonderful little surprises…

Name of the photographer : Melinda Blanchet

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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