Velveteen

Brand Name : Velveteen – www.velveteenclothing.com

Date of Creation : June 2012

Country of origin : We’re a California brand made in India and living in Asia

Countries of production : India (all wovens) and China (all knitwear)

Name of founders : Markus and Laura Egloff

Number of employees : 3

Number of sales points: 55, including Eggy Shop in Los Angeles, Elegant Child New York, Petit Bazaar in Hong Kong

Countries in which the brand present : 11

Own e-store : Yes – we launched it in early 2013

Own store : Not yet

Company statement or tag line : Childhood, with style.

What makes the brand unique / stand out : Velveteen is striving to create a universe for children where they can explore and develop a sense of style and self worth with a brand that truly respects the amazing adventure they’re undertaking. Our customers know that we’re as committed to conducting our business with integrity as we are to ensuring that each piece is beautiful, well made and fashion forward.

A quote from a client or journalist : “Velveteen Clothing’s line effortlessly blends childhood playfulness with sophistication and grace. We’re especially drawn to the use of texture in the knits, which makes the classic styles stand out even more” Babiekins Magazine.

Product categories : Children’s clothing and accessories for ages 6 months to 12 years

How many pieces per collection : 120

Main materials used : Cotton

Your trade show planning for next season : We really enjoy doing the Playtime trade shows in Paris, New York and Japan.

List of agents/distributors : TFNY Showroom in the United States and TeePee Junior in Japan

Plans for the future : We’re speaking with representatives that can help us expand our presence in the UK, Europe and Australia and I’m working with social enterprises in India to develop a children’s home décor range.

Photos by Lee Clower

Florence Rolando

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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