Smokks

Brand name : Smokks – Company name : Smokks

Date of creation : April 2014

Country of origin : USA_ New York – Country of production : Made in the USA- or should I say made in New York.

Name of owners : Hallie Burton, George Yannopoulos with our daughter Pompie

Number of employees : 4

Number of sales points : We are on on line business, however we sell exclusively in Australia to an amazing store called Love Duck in Sydney, Australia

In how many countries is the brand present? : 2 USA and Australia

Where to find the brand on-line : www.smokks.com , e-store created in April 2014

3 stores that are loyal to you : Love Duck in Paddington (Sydney Australia), Dabney Lee (Shelter island) and Arcade (Nashville + online).

Company statement or tag line : It’s always summer some where.

What makes the brand unique : The prints – We usually use Liberty of London as they’re gorgeous and last forever and for the Little ladies they hide a lot of mess!

A quote from a client or journalist? : “Smokks provides beautiful style and functional comfort. With deep pockets for treasure collecting, iron-free material and simple to adjust sleeves – Smokks is the perfect go-to piece for my adventurous girl.”

How many pieces per collection : We don’t have a collection as such, we keep the same styles and add new prints all year round.

Main materials used : Cotton, generally a “lawn” weave.

Your trade show planning for next season? : We showed at Playtime- which was good, however I think being a com business, trade shows don’t really matter that much for us because we don’t do seasonal collections.

Plans for the future ? : Due to popular demand we will add more women’s smokks- they’ve become such a big part of the business- unexpectedly we stumbled across an entirely new market.

Photographer : Hallie Burton

Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

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