Brand name macarons Company name macarons GmbH

Date of creation July 2011

Products Categories Clothing for babies and kids from Newborn to 10 years including accessories. Pieces for adults will be available from SS16.

Country of origin Germany Country of production All knits are produced in the south of Germany and the weaves come mainly from Switzerland.All collection pieces are sewn in impeccable small German and Hungarian production sites.

Name of the founders Julie Carol and Veit Kohlhoff

Employees 8 people including part time and freelance

Sales points 40 retailers worldwide, main countries: Germany, USA, Russia, UK, Japan, South Korea, Saudi Arabia.

Own e-store

Company statement macarons stands for luxurious organic and fairtrade textiles, clean design, and traditional craftsmanship with a contemporary twist.

What makes the brand unique? macarons is a pioneer brand uniting avantgarde kids fashion in respect with eco-conscious, regional manufactory, elaborated exclusive macarons organic fabrics specializing in Doubleface knits, unique color compositions. All macarons fabrics are the company’s own developments. We are pioneers in innovative organic textile production meeting the highest GOTS Standard.

Philosophy : As parents we are conscious of the needs of both children and parents alike, which are reflected in our unique design. The simple yet refined shapes combine timeless sophistication with functionality for everyday use. Freedom of movement, creative color combinations and a soft feel are our criteria for the great design of macarons indoor and outdoor products.

Size of the collection 70-80 pieces.

Main materials used We only use the finest organic and fair-trade natural materials that are certified according to the Global Organic Textile Standard (GOTS). Predominant materials are organic merino wool and organic cotton. In long and intensive work with our partners, we have developed Award-Winning textiles among them our IQ-Fabric, the Waffle Knit or the LOTUS Tech. More information here.

Agents/Distributors : We don’t work with any agent or distributor yet.

Plans for the future : A very own macarons shop in a major city, expansion in the US market with local sales logistics and US based online shop

Trade show plans : macarons will be exhibiting at Playtime Paris and New York.

First publication January 2012, updates October 2015.