Brand name : Morley – Company name : BVBA Loena

Website :

Date of creation : 2010

Country of origin : Belgium 

Countries of production : Belgium, Tunisia

Name of owner : Loosveldt Aniek

Number of sales points  : 80, including Smallable (online), Basile (Belgium), Elias and Grace (London + online), Yoya (New York), Kallebornet (Denmark) – and Kisan (New York) from next season.

In how many countries the brand is present : 15

Own e-store : NO

Own store : NO

What makes the brand stand out : Coice of colours and materials / silhouettes.

Product categories : Childrens clothes 6 months to 16 y

How many pieces per collection : 500

Main materials used : Italian Fabrics

Agents and distributors : RadishShow Room Italy, Rits Agency Belgium, CC Childrenswear New York

Trade show planning for next season : Pitti Bimbo, Playtime Paris

Name of the photographer for the images sent : Emilie Vercruysse

Morley for kids


Morley for kids


Morley for kids


Morley for kids