Brand name : Zid Zid Kids (sometimes also known as ‘Zid Zid’) – Website :

Date of creation : January 2003

Country of origin : USA/Morocco – Country of production : Morocco

Name of the founders : Moulay A. Essakalli + Julie Klear

Number of employees : 10

Number of sales points : 120, including Entertaining Elephants (LA), 33 Majorelle (Marrakech),  Four Seasons Hotel (Marrakech)

Special Projects : Design of the Four Seasons Hotel kids club “Kids for All Seasons”, Creation of a special line of gifts children who visit the hotel

Own e-store : Yes, launched in 2007

Own store : Coming soon to Tangier…

Company statement or tag line : Handmade Modern for Kids

What makes the brand stand out : Our entire product line is made by hand in our own atelier, we strive to blend the magic of play into everything we create, and we do our best to use only the best materials we can find.

A quote from a client or journalist : From style-files Zid Zid Kids is one of my favourite brands for kids. I have used several of their fun poufs and pillows/toys to decorate my son’s playroom. I love Zid Zid’s ambition to design with an unlimited imagination while blending the magic of play with the beauty of the handmade into every product. Also, they work with respect of the environment and they firmly belief that fair trade is the only trade.”

Size of the collection : 20+/- pieces

Main materials used : Reclaimed fabrics, vintage fabrics, cotton fabrics, leather and faux leather

Your trade show planning for next season : We last participated in NYIGF and aim to be back to NYIGF and Playtime New York.

Plans for the future : To re-open a new showroom in Tangier where we are now based –  Recently signed with new distributors, 1 in Israel and 1 in France – November 2012, we will be implementing our first natural playscape in Bahrain incorporating natural and recycled materials in conjunction with Al-Riwaq Gallery in Manama.

Photos by Julie Klear