Pirouette blog — Young Soles

Brand name : Young Soles
Company name : Young Soles
Website : www.youngsoles.com
Date of creation : AW14
Country of origin : UK
Country (ies) of production : Portugal
Name of owner/founder(s) : Louise Shill and Stu Anderson
Number of employees : 2
Number of sales points (independent retailers/department stores/online stores) : 90+

In how many countries is the brand present : 34
Own e-store : yes (2015)
Own store (bricks and mortar): No

Company statement or tag line : Young Soles is an award-winning luxury children’s footwear brand that reinvents much-loved children’s British heritage footwear styles by bringing contemporary styling to create their signature retro-cool look.

What makes the brand unique / stand out : Our signature retro-cool look, attention to detail and exceptional quality. We aim is for our footwear evoke childhood memories.
Environmental/Ethical commitment: All our materials are locally sourced. All our leathers are food by-products. We have a Vegan collection.

Where to find the brand online : Our website has a list of all our retailers
3 stores that are loyal to you (buy a lot/regularly, or represent the brand very well): Childrensalon, Alex and Alexa, Smallable

Product categories : Shoes, Boots, Sandals, Sneakers
How many pieces per collection : 156 (style/colour)
Main materials used : Leather, Rubber and EVA

Trade show planning for the SS23 selling season : No
Wholesale contact : stu@youngsoles.com
Agents/distributors : Engel Agency – Belgium/ Kindersegen Hamburg – Germany/ Luhuida (LHD) – China/ Young Soles Australia – Australia/ Northern Sky – Japan/ Pathmaker – Korea/ Young Soles USA – USA/ Stéphane Poncelet Showroom – France

Plans for the future : We have a barefoot collection coming in AW22
SS22 Collection : Summer Staycation
Photographer : Gemma Booth

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Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

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