January 7, 2018
Banwood Interview:#Pirouette12Watch Winners ss18 Design Playtime Paris
Balance bikes are now part of what seems to be every toddlers journey towards becoming a fully fledged cyclist. It's hard for parents & children alike not to fall for Banwood's balance bike. Both retro and modern mixed into a perfectly balanced recipe. There was a constant…
January 5, 2018
In conversation with Alejandra Salvatore, Severina Kids One to Watch Award invited designer
Pirouette has long been an admirer of the creativity and storytelling of designer Alejandra Salvatore of Severina kids. So it was a real thrill when Alejandra accepted the invitation to design the new season's Pirouette One to Watch Award. Hand knitted and embroidered, the…
January 2, 2018
Bonne Année – Highlights 2017
A very Happy New Year to everybody! As we move on from 2017 into 2018, we take a look back at some of Pirouette's articles from the past year.
December 15, 2017
Pirouette One to Watch Awards Pitti Bimbo, Dot to Dot London & Playtime New York!
This New Year we will be on the lookout once again to discover the most exciting emerging labels in kid’s fashion and design for AW18/19. And, for the first time, we start our search in Italy at Pitti Bimbo with both Florence & myself in attendance for the launch of the…
December 13, 2017
Store Profile: Luna & Curious + the owners #CoupDeCoeur selection!
Luna & Curious is an independent store in Shoreditch, East London, owned and run by three creatives, Polly George, Kaoru Parry and Rheanna Lingham, who combine their talents to create an inspiring shopping experience. The store has been running for over 11 years, we find out…
December 11, 2017
Pirouette Screen Capture: ‘A girl in this world’ exhibition online.
We are very excited to share a new project in collaboration with Playtime. The Screen Capture exhibition "A girl in this world’ has already shown at the #23 edition of Playtime Paris and now moves on to New York. If you're not at New York you can also catch the online version.…
December 8, 2017
PITTI BIMBO #86 Behind the scenes – A web documentary is online
We have a variety of exciting new projects to tune into next year. To start with Pirouette has teamed up with NY based photographer Molly Magnuson to create a “behind the scenes” documentary at PITTI BIMBO #86 - with a dedicated site hosted on Pirouette blog. You will be able to…
December 4, 2017
Q&A Game: 2 Players, 5 Questions, 5 answers Laia Aguilar & Charlotte Huguet
Pirouette 10 questions game: Q&A between 2 players – 5 questions & 5 answers each. Both players are interviewer and interviewee. This time with Laia Aguilar (L) Designer/Co-Founder, The Animals Observatory invites Charlotte Huguet (H), Stylist/Editor, ELLE France to ask…
November 27, 2017
#Pirouette12Watch SS18 winner interview: David Pinto, designer Barn of Monkeys
This Summer saw an extremely successful launch for Portuguese new label Barn of Monkeys. Their first collection gathered huge interest and accolade during the SS18 selling season, and rightfully so. This is a brand new label with an expansive range of references and wonderful…
November 22, 2017
Loulou des Indes
Brand name: Loulou des Indes Company name: Wandering Clouds UG Website: louloudesindes.com Date of creation: 2016
November 16, 2017
THE POP-UP: We talk expectations, objectives & how to measure success!
The pop-up... We ask is it now an integral part of a brand's marketing strategy? Well according to PopUp Republic, the pop-up industry has grown to approximately $10 billion in sales. Pop-ups come in many different models from the small self-organised pop-up to larger collective…
November 7, 2017
As Gucci commits to going fur free we share some great Faux Fur in kid’s fashion #CoupDeCoeur AW17
It was big news from luxury Italian label Gucci last month when they announced their plan to stop using fur from 2018. It may be almost 30 years since PETA started campaigning against the use of fur in fashion but according to animal welfare campaigners, this is a huge 'game…
October 31, 2017
Q&A Game: 2 Players, 5 Questions, 5 answers Petra Barkhof, Scimparello & Adele Gandola, Pero
Pirouette 10 questions game: Q&A between 2 players – 5 questions & 5 answers each. Both players are interviewer and interviewee. This time with Petra Barkhof (P), of Scimparello and deputy editor & digital director Kid's Wear Magazine invites Adele Gandola (A)…
October 23, 2017
#Pirouette12Watch SS18 winner interview: Micky & Nikky Wang Knit Planet
The Knit Planet's rail really grabbed our attention at Dot to Dot London this Summer with their beautiful rich colour palette of machine washable knits for kids. Over and over again I heard visitors and exhibitors at the show use the phrase " I wish that knitted jumpsuit was in…
October 16, 2017
How can labels support the longevity of their pieces? Case study: Misha & Puff Bazaar on IG
Selling "preloved" pieces on IG can be a nice little earner or possibly a good way for a design loving parent to fund new pieces for their little one's wardrobe (the circle of life - clothing wise). Obviously, the seller can do this through their own IG account but what if you…
October 3, 2017
#Pirouette12Watch SS18 winner interview: Jacqui Ma – Goodordering mini
Our first Spring/Summer 18 #Pirouette12watch winner in the design category is London based Goodordering mini. We were introduced to Goodordering mini's retro/modernist super paractical bag range and innovative multi lens magnetic snap on glasses at Dot to Dot, London. Jacqui Ma…
September 27, 2017
Chunky Textured Knits AW17 #CoupDeCoeur
Knitwear basics are good and a core staple to a winter wardrobe, but it's also good to fall in love from time to time and invest in a statement piece, that will last through from child to child. Luckily oversized chunky textured statement knits make an eye-catching appearance in…
September 25, 2017
Snapshot: What is it about a GentleMan?
Photographer Zoe Adlersberg and stylist Mariah Walker flip the traditional focus on female baby pairing (as seen in so many images) on its head by creating a series of black and white portraits for Earnshaws magazine of men paired with babies. The images are strong, engaging and…


















